Our Team

In Memory of Bruce Chaffkin
In Memory of Bruce Chaffkin

Our dear friend and colleague Bruce Chaffkin passed away on November 26, 2015. Bruce was a unique and special individual who dedicated his life to the world of show business. He was intensely passionate, unfiltered, and utterly remarkable in so many ways. He lived his life as if every day was his last and he was blatantly realistic. Bruce Chaffkin was a ferocious warrior and possessed the "Eye of the Tiger" like no one we have ever met before! Our WCE family is devastated by his passing, but our promise to Bruce is to honor his legacy by rallying around his mantra "the show must go on."  He will be sorely missed and always in our thoughts.






Gerry Cachia
Gerry Cachia, President

Gerry has been a force in the entertainment industry since 1977. His experiences include marketing, directing, producing, managing, booking - and everything in between. His integrity and passion for the entertainment industry drive the connections he has developed with clients and artists alike, and as the energy behind WCE, he is committed to produce the same great relationships with results more ferocious than ever before! As owner and President of William Clare Entertainment, Gerry is involved with all aspects of the company, especially the creative marketing side. The new WCE is driven by infused energy, new agency partnerships from Las Vegas to Miami, a fresh, bold new look, and a massive stable of entertainers committed to servicing the industry across the globe!

Kelly DiRoma
Kelly DiRoma, Office Manager

Kelly DiRoma has been involved in the entertainment business for most of her life. As a teenager, her infatuation with show business found her performing with a regional song and dance troupe called Celebration. Her abilities as a singer, dancer, and choreographer were extraordinary and she soon joined the cast of a national “legends” type show called Hollywood On Tour. After many years of touring, Kelly retired from the road to start a family and is the proud “momager” of three awesome sons, all of whom are talented beyond their years.  Kelly joined WCE in 2006 and has been an integral part of the company ever since. As Office Manager, Kelly is the glue that keeps the whole operation humming. Her tremendous smile and “can do” attitude is evident in everything she does , and her varied abilities have greatly contributed to the growth of William Clare, making it one of the top entertainment agencies in the country today!

Dixie Schrecengost
Dixie Schrecengost, Sales Associate

Having worked most of her career in Government, after retiring Dixie decided it was time to pursue another avenue of employment.  Since music was always a big part of her life, she decided to pursue working in the Entertainment Industry. After soloing as an agent for two years, she was introduced to the president of William Clare Entertainment, Gerry Cachia, back in 2003.... and the rest is history.

Dixie’s prior experiences in hiring, training, and directing people has proven to be instrumental in her success with WCE. Her strong commitment has been recognized by both clients and artists. Dixie works primarily the West Coast of Florida and is an integral part of the sales team.               


Charles Coffman
Charles Coffman, Corporate Events Manager

Charlie has been involved in music full-time for the past several years and joins William Clare Entertainment with an extensive background in engineering sales and marketing. Charlie is a graduate of Eckerd College and earned a Master of Science Degree in Human Resources Management from the Florida Institute of Technology. He has organized bands and performed for many Tampa Bay area charity events. He teaches guitar and trumpet to young students and hosts monthly student band performances.

He is motivated by the talent and expertise the WCE team brings to help organizations in the Tampa Bay region.

Craig Neier
Craig Neier

Craig Neier has been a part of the entertainment industry since he was nine years old as a renowned magician and entertainer. By the time he was 13, he was a regular opening act at hotels and nightclubs for major performers. By the time he was 17, he had traveled all over the world with his show. Following his career as an entertainer, Craig started an entertainment company, which quickly became one of the region's largest DJ companies, providing entertainment for major social and corporate events.

 Twenty years ago, Craig launched Craig Neier Associates, which has grown into one of the most sought after special event planning and entertainment companies. He has provided special event planning and coordination to many Fortune 500 corporations, organizations, and families throughout the United States, from New York to Las Vegas to Reno and Atlantic City. Craig's events often include the top celebrities in the entertainment and sports world! Craig is the co-owner of Catch a Rising Star Comedy Clubs and Productions, and has been featured in many leading publications including NJBIZ, Daily Record, Star Ledger, and is often cited with accolades from those who use his creative services. Craig is thrilled to be joining the WCE team and looks forward to the many opportunities that lie ahead.